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    Putting a new Lens on your data

    By bringing together the most advanced and relevant AI techniques, we transform data into actionable insights, so organisations can make data-driven decisions.

    Our engineers work with your in-house experts to pick suitable models from our AI marketplace to best match your business needs. With our platform you can realise the untapped potential of your data, making cities smarter, experiences deeply rewarding and the world around us more accessible.

    The Team

    We are a creative, solution focussed team of AI and consulting experts and engineers. We design simple solutions harnessing the power of our AI marketplace. Helping you derive insights from your current data streams is what we thrive on. We are passionate about understanding your problems so that our solutions keep you competitive.

    Let’s grow together.

    Directors & Advisors


    John McGiffin CEO, Chairman & Founder.
    Founded Deep Recognition. 25 Years IT Experience. Senior IT roles with Smorgon and Simplot.


    Robert Pertich – Non-Executive Director & Company Secretary
    Experienced CPA with over 25 years of industry experience. Advises, audits and consults to public companies. Board member of other companies.


    Chris Dunn – Marketing Consultant and Advisor
    30 years FMCG and Packaged Goods experience. CEO and CMO roles at Simplot, Twentieth Century Fox and Don Smallgoods.


    Partner Ecosystem


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