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Putting a new Lenson your data

By bringing together the most advanced and relevant AI techniques, we transform data into actionable insights, so organisations can make data-driven decisions.

Our engineers work with your in-house experts to pick suitable models from our AI marketplace to best match your business needs. With our platform you can realise the untapped potential of your data, making cities smarter, experiences deeply rewarding and the world around us more accessible.

The Team

We are a creative, solution focussed team of AI and consulting experts and engineers. We design simple solutions harnessing the power of our AI marketplace. Helping you derive insights from your current data streams is what we thrive on. We are passionate about understanding your problems so that our solutions keep you competitive.

Let’s grow together.

Directors & Advisors


John McGiffin CEO, Chairman & Founder.
Founded Deep Recognition. 25 Years IT Experience. Senior IT roles with Smorgon and Simplot.


Robert Pertich – Non-Executive Director & Company Secretary
Experienced CPA with over 25 years of industry experience. Advises, audits and consults to public companies. Board member of other companies.


Raj Sheth – Non-Executive Director & CFO
Experienced CPA with over 15 years industry experience. Advises and consults to public companies.


Chris Dunn – Marketing Consultant and Advisor
30 years FMCG and Packaged Goods experience. CEO and CMO roles at Simplot, Twentieth Century Fox and Don Smallgoods.



Graeme Finck – Business Development Exec
30 years IT Sales across many large organisations. Experience in taking software solutions to market, defining market position, and go-to-market strategy


Luke Halliday – Strategic Advisor
Held senior IT roles at large corporate clients including CIO for Melb Airport. Founded and grew own successful business.

Partner Ecosystem